How To Use Google Trends! Market Research To Compare Keywords, Topics \u0026 Niches, Fast!
นอกจากการดูบทความนี้แล้ว คุณยังสามารถดูข้อมูลที่เป็นประโยชน์อื่นๆ อีกมากมายที่เราให้ไว้ที่นี่: ดูความรู้เพิ่มเติมที่นี่
How to use Google Trends for internet marketers… The 2019 edition! Learn how to leverage Google’s data to compare trends in keywords, niches and topic ideas in seconds. Use Google Trends for your market research to get a competitive edge on your competition, every time!
Google trends was officially launched in May of 2006 and has become one of the world’s most powerful niche and market research tool available free to you, every day!
Whether you are trying to compare keyword search volume over time, or identifying which niches are currently trending to focus your marketing efforts, with a few clicks of the mouse you will be able to visually identify what is trending in the mindset of your target audience.
If you want more help with keyword research and how to create your master keyword list, watch this video next: https://www.youtube.com/watch?v=eofkzs0fVOA
Why is it important to know what is trending in the mass consciousness of your target market?
Easy… People turn to Google’s search bar for their deepest and most urgent questions.
The questions they search and the phrases they use to create a massive dataset that begins to paint a picture of the biggest desires within your audience.
Once you understand what the trending desires and questions are within your target market, you are able to create niche websites, articles, videos, podcast episodes, products and services to help your audience achieve their true desires.
You see, desire is not created within your audience… Their desires are already there.
Your job as an internet marketer is to tap into their desires, answer their questions, help them avoid their fears and ultimately achieve their goals and desires.
When you are able to see what questions, desires and fears are trending, in nearly realtime, you have a very clear picture of what content and products are being requested by your audience.
The Google Trends tool is the key to unlock this mystery behind your audience’s deepest desires!
This video shows you how to use Google Trends in 2018, quickly and efficiently so you can get the information you need, fast… And so you can get back to the ‘work’ that is creating the content or products.
We start by looking at how to use Google Trends as a niche research tool, starting with the ‘Vegan Dog Food’ niche example I’ve used in several other videos.
If you are at this point, working on niche research, trying to find your main niche, be sure to check out my playlist on niche research that shows how to use other tools to do even more niche research:
From here we move on to some big trending topics around Bitcoin and Ethereum looking at how the search volumes even track the price of these coins, to show how deep the Google Trends data truly goes.
From here you will learn how to get additional topic ideas and keyword ideas from the Trends tool, too.
The third example is how to identify seasonal trends, patterns and potential challenges for niches that have very seasonal buying seasons. Before entering a niche you need to know if it is consistent throughout the year or if it has low points through the year.
If there are low points, all is not lost… You will see how to find counterseasonal topics or products to fill in your low season through this tool!
Finally, we look at trends in diet patterns, from the New Year’s bump to the longterm patterns in lifestyle diets vs. diet fads. This gives a clear picture of what kinds of products people would purchase and what times of years would have the best chance to sell those products.
If you have a list in the health and wellness space, you could leverage this information to know exactly what day each year would be the most profitable to launch a specific product offer, whether it is your product or an affiliate offer.
Again, I believe it is through more effective and consistent market research that you unlock the opportunity to be more strategic than your competitors.
Most people don’t take the time to do the research… If you habituate the process of learning how to use Google Trends and the keyword research tool, you will find yourself gaining rankings in your blog, your YouTube channel and you will experience more conversions.
My other favorite research process for niche research and content marketing is keyword research. You can get my full keyword research video here: https://www.youtube.com/watch?v=O_FfdjNOgpQ
Once you have the keywords and have created your content, you need to know how to implement those phrases into your content marketing… This free SEO course shows exactly what to do, where and why! https://www.youtube.com/watch?v=A8EI6JaFbv4
How To Use Google Trends, 2018 Update! Market Research To Compare Keywords, Topics \u0026 Niches, Fast! https://www.youtube.com/watch?v=u75nbWDqymA
Top Games by Google Trends| 2004 – 2019
Visualization of the most searched games in the google search engine from 2004 to 2019.
Unfortunately, the data that Google’s search engine offers is not the number of searches of the specific term, but a graph from 0 to 100 where 100 represents the maximum search point of that term in the specified time, for this reason the values In the video I represent them as percentages, since they are a percentage with respect to the reference point of 100.
Hope you liked it, and thanks for watching.
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Among the games in the video are:
ARK: Survival Evolved
Call of Duty
Candy Crush Saga
Clash of Clans
Grand Theft Auto
League of Legends
Need for Speed
Plants vs. Zombies
Pro Evolution Soccer
Red Dead Redemption
Sonic the Hedgehog
Super Mario Bros.
Super Smash Bros.
The Elder Scrolls V: Skyrim
The Legend of Zelda
World of Warcraft
SEO: Cách nghiên cứu từ khóa với công cụ lập kế hoạch từ khóa (Google Keyword Planner) 2019
Hướng dẫn nghiên cứu từ khóa với công cụ lập kế hoạch từ khóa (Google Keyword Planner) 2019
+ Tạo tài khoản Google Adwords
+ Cách nghiên cứu từ khóa
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Google — Year in Search 2019
Throughout history, when times are challenging, the world goes looking for heroes. And this year, searches for heroes — both superheroes and everyday heroes — soared around the world. Explore more trends from the year at https://google.com/2019
Audiodescribed version here: https://youtu.be/28H7ykj4VMg
C R E D I T S:
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Production support: Where the Buffalo Roam
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Select footage courtesy of:
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\”The Event Horizon Telescope Collaboration\” (for the simulation)
Audio \”National Science Foundation\”
Sesame Street excerpts provided courtesy of Sesame Workshop New York, NY ©2019 Sesame Workshop. Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop.
“When They See Us” Courtesy of Netflix
“Tidying Up with Marie Kondo” Courtesy of Netflix
“Stranger Things” Courtesy of Netflix
Central Michigan University
Simone Biles gymnastics content provided courtesy of USA Gymnastics / NBC Sports
Game of Thrones/HBO
Children’s Hospital Los Angeles
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Kiến thức SEO – Hướng dẫn sử dụng Google Trends để phân tích từ khóa
Google Trends (https://trends.google.com) là công cụ giúp chúng ta dễ dàng theo dõi chất lượng của từ khóa (lượt tìm kiếm nhiều hay ít), là công cụ hiệu quả để so sánh các từ khóa.
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